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THE INDIANA BED AND BREAKFAST ASSOCIATION
INVITES YOU TO ATTEND
ASPIRING INNKEEPERS WORKSHOP
Date and Time - To Be Announced
French Lick Resort
French Lick, Indiana
A prelude to the Tri-State Conference with Kentucky and Ohio, IBBA is offering a full-day workshop for Aspiring Innkeepers. Education is the key to success when thinking about purchasing or opening a Bed and Breakfast Inn.
Here is your opportunity to learn about the Bed and Breakfast industry first hand.
You will learn about these topics from experienced innkeepers and our business partners in insurance, the world wide web and marketing.
Welcome and workshop overview
Introduction of Presenters
Getting Started - State Rules Applications, licensing, zone, contacts, resources
Setting & Implementing Basic Standards: IBBA Standards Inspection Program, guest and industry expectations
Business Organization - which is best for you a. Sole Proprietor b. LLC c .S Corp
Insuring the inn: how much coverage is appropriate for property, antiques, liability, liquor, events - Karmen Ailes, United Insurance
Accounting/Record Keeping/Tax Record - keeping yourself and the IRS happy, developing income/expense ledgers ... setting up chart of accounts
Important Members of your Team...
Operations and Staff - Should you just offer bed and breakfast or should you also host weddings, special events and dining? What are the legal implications? Can you do it alone or do you need a staff?
Reservation Requirements and systems: online availability / reservations, tracking, policies, incoming call
Promoting your B&B: where to market and how to maximize your advertising dollars
How to Build a Successful Website - Jeff Logan, InsideOut Solutions
What do guests want: Quality Operations / Guest Amenities
Generating Extra Income: additional income sources such as gift shops, special events, rent-the-inn packages etc....
If time allows - A Round table discussion to encourage further exploration of innkeeping issues.
Sample topics:
- insurance
- amenity suppliers
- buying an operating inn
- first year experiences
- niche marketing
- Internet marketing & site promotion
- events
- combining outside jobs with innkeeping
- how to set policies
Your registration includes:
- full day seminar (9-3:30)
- IBBA Start-up Reference Guide & resource materials, valued at $100.00
- goodie bag filled with trade publications and product samples
- display of brochure samples and other marketing materials
- lunch - Networking with the IBBA team
- morning & afternoon refreshments
- sneak peak - Vendor Showroom
Join IBBA as an Aspiring Innkeeper and receive a $50.00 per person discounted conference fee for the Tri-State Conference on Sunday, Monday, and Tuesday, January 11, 12, and 13, 2009, offering further educational workshops, state of the art industry speakers, meals, networking socials, valuable door prizes, silent auction, and a B & B Vendor Trade Show.
Workshop Registration Information
Registration by November 15, 2008 is recommended to insure materials and space availability.
COST: This workshop is separate from the conference and requires an additional registration fee.
$160 first person, $85 second person from the same (potential) inn. Lunch and refreshment breaks are included.
TIME: 9:00 a.m. to 3:30 p.m. We ask that you please arrive between 8:15 - 8:45 to sign in, receive your materials, coffee, and 'get settled' so we may promptly start at 9 a.m. - Subject to Change
LOCATION: French Lick Resort, French LIck, IN
REGISTRATION: Please check back for updated registration form (confirmation & map sent upon receipt of registration)
LODGING: French Lick Resort
8670 West State Road 56
French Lick, IN 47532
For Reservations call: Toll Free 1-888-684-4332
www.frenchlick.com
FOR MORE INFORMATION or to REGISTER, CONTACT:
IBBA - PO Box 354 - Salem, IN 47167 - Diane Callahan, Executive Director, Phone 877.846.IBBA (4222) - Fax 812.755.5239 email - info@indianabedandbreakfast.org
